From the FitBit to FinTech, from school cafeterias to domestic policy, it’s clear that Behavioral Economics — and behavioral science more broadly — has the potential to help users take action to improve their lives. But the field can often seem complex and overwhelming, creating friction for those seeking to integrate BE into their lives and work.
Join Stephen Wendel, Head of Behavioral Science at Morningstar, for this one-of-a-kind interactive workshop: Designing for Behavior Change
This workshop is about making products that help users take specific, targeted actions. Stephen will show you how to apply the recent explosion of research in behavioral economics and psychology to the practical tasks of designing software products that help people change daily routines and behavior.
1. How the mind decides what to do next, when it's on autopilot, and what that means for your users’ behavior in your product.
2. A step-by-step approach to designing and building products that help people change behavior.
3. Techniques for quickly assessing the behavioral bottlenecks in an app, and for improving its effectiveness.
Throughout our 3 hour workshop, we'll interweave presentation, discussion, and hands on work (in teams) to apply the concepts to specific product design challenges you’re facing. The goal of this approach and the workshop is to help users do things they haven’t been able to do before, like exercising more , taking control of their finances, or being more energy efficient. It’s not about coercion or persuasion; it’s about having the maximum impact with our products on our user’s lives.