We just dropped our latest podcast episode: "Spencer Greenberg - Combining Technology and Behavioral Interventions.” You can listen at:
Or anywhere else you usually get your podcasts.
Spencer Greenberg is an applied mathematician, entrepreneur, and self-described “collector of powerful tools.” He is the Founder and CEO of multiple companies, including Spark Wave – a venture builder (a.k.a. a foundry, or startup studio) that creates software products with the goal of achieving large social impact. Spencer joins Erik and Zarak to discuss his unique perspective on psychology and behavior. He takes a background in technology and combines it with applied social science to build platforms that implement complex behavioral interventions.
How does one choose the right methodology when conducting a study? What’s the difference between testing a hypothesis and trying to accurately predict the future? How does fatigue change throughout the day? Are most people who suffer from depression aware of it? How can social media be utilized to inspire creative thinking in research? Why publish a paper when you can release an app that people can use?
All of those questions and more are addressed in our latest installment of Action Design Radio!
Spencer: “You’ve got a tool belt. The tool belt has 20 tools on it. At any given moment, you have to decide what tool to use. Each tool is a way of gathering information. One tool might be running a randomized controlled trial to test different interventions. One tool might be running a qualitative survey. One tool might be interviewing people. . . You have to ask yourself ‘Given the things I don’t know, and the most important of those things that I need to know, which tool in the tool belt is best?’”
Links for anyone who wants to learn more about Spencer’s work:
New platform for rapidly recruiting people for studies: https://www.positly.com
Platform for easily building behavioral interventions and complex studies: https://www.guidedtrack.com
Website with lots of free tools that help you apply behavioral science, psychology, economics and math to your own life: https://www.clearerthinking.org/
Company website: https://www.sparkwave.tech
Spencer’s blog: https://www.spencergreenberg.com
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